Catalonia Ornamental Flower and Plant Market

The market has around 300 stalls selling ornamental flowers and plants, each measuring 12 m². Vilassar de Mar's floriculture roots go back to 1925, when Italian carnations were first grown in the area. By the 1960s, Maresme growers were exporting cut flowers across Europe, and this wholesale market grew from that tradition when it opened in 1983.

It is the main municipal market in Vilassar de Mar and the primary distribution point for ornamental plants across Catalonia. The facility is wheelchair accessible and accepts both cash and mobile payments.

Ornamental flowers and potted plants are the bulk of the trade, alongside 45 stands of floristry supplies and accessories and a smaller line in fresh fruit and vegetables. Stock is geared towards buyers replenishing retail operations, so purchases are bulk and pricing is trade-only. More information is available at mercatflor.cat.

Vilassar de Mar is a small coastal town, so accommodation options are limited locally. Staying in town centre puts you close to the market and within easy reach of the beach. If you want more choice, El Masnou and nearby Mataró are worth checking for hotels with good rail connections back into town.

The market is at Avinguda Beniamino Farina, 135, in Vilassar de Mar. From Barcelona, take the R1 Rodalies line towards Blanes or Malgrat and alight at Vilassar de Mar station, around 1.5 km from the site. By car, leave the C-32 motorway at the Vilassar de Mar exit and follow signs for the town centre. Parking is free and extensive on site.