Catalonia Ornamental Flower and Plant Market

The Catalonia Ornamental Flower and Plant Market (Mercat de Flor i Planta Ornamental de Catalunya) is Spain's principal wholesale flower market, located on Avinguda Beniamino Farina in Vilassar de Mar. Founded in 1983, it opens Monday, Wednesday, and Friday from 8am to 1pm and is restricted to trade professionals: florists, garden centres, and horticultural businesses. The indoor facility covers over 7,800 m² of trading space with 16,000 m² of free parking on site.

About the Catalonia Ornamental Flower and Plant Market

The market has around 300 stalls selling ornamental flowers and plants, each measuring 12 m². Vilassar de Mar's floriculture roots go back to 1925, when Italian carnations were first grown in the area. By the 1960s, Maresme growers were exporting cut flowers across Europe, and this wholesale market grew from that tradition when it opened in 1983.

It is the main municipal market in Vilassar de Mar and the primary distribution point for ornamental plants across Catalonia. The facility is wheelchair accessible and accepts both cash and mobile payments.

What to buy at the Catalonia Ornamental Flower and Plant Market

Ornamental flowers and potted plants are the bulk of the trade, alongside 45 stands of floristry supplies and accessories and a smaller line in fresh fruit and vegetables. Stock is geared towards buyers replenishing retail operations, so purchases are bulk and pricing is trade-only. More information is available at mercatflor.cat.

How to get to the Catalonia Ornamental Flower and Plant Market

The market is at Avinguda Beniamino Farina, 135, in Vilassar de Mar. From Barcelona, take the R1 Rodalies line towards Blanes or Malgrat and alight at Vilassar de Mar station, around 1.5 km from the site. By car, leave the C-32 motorway at the Vilassar de Mar exit and follow signs for the town centre. Parking is free and extensive on site.

Where to stay in Vilassar de Mar

Vilassar de Mar is a small coastal town, so accommodation options are limited locally. Staying in town centre puts you close to the market and within easy reach of the beach. If you want more choice, El Masnou and nearby Mataró are worth checking for hotels with good rail connections back into town.

Is the Catalonia Ornamental Flower and Plant Market open to the public?

No, the Catalonia Ornamental Flower and Plant Market trades with professional buyers only: florists, garden centres and horticultural businesses. Members of the public cannot buy directly at the stalls. Around 300 stalls trade here across 7,800 m² of covered space, supplying florists throughout Catalonia, and organised visits can occasionally be arranged through the market's own site, mercatflor.cat.

What are the opening hours of the Catalonia Ornamental Flower and Plant Market?

The Catalonia Ornamental Flower and Plant Market opens Monday, Wednesday and Friday from 8am to 1pm, and is closed Tuesday, Thursday, Saturday and Sunday. Buyers arrive early on those three mornings for the best selection, and the stalls take cash and mobile payments.

Is there a wholesale flower market near Barcelona?

Yes, the Catalonia Ornamental Flower and Plant Market in Vilassar de Mar, in Barcelona province, is Spain's main wholesale flower and plant market. It sits on Avinguda Beniamino Farina and is reached from Barcelona on the R1 Rodalies coastal line, with 16,000 m² of free parking for buyers arriving by road.

Is the Catalonia Ornamental Flower and Plant Market wheelchair accessible?

Yes, the Catalonia Ornamental Flower and Plant Market is wheelchair accessible. Trading is all indoors, across more than 7,800 m² under one roof, and parking is free on the 16,000 m² site beside the hall. Access is the same on all three trading days, Monday, Wednesday and Friday from 8am to 1pm.