La Esperanza Agricultural Market

El Rosario Agricultural Market is a weekend farmers market near La Esperanza in Tenerife, set up along the TF-24 highway at km 7.8. Around 25 stalls run every Saturday and Sunday from 8:30 to 14:00, selling fresh fruit, vegetables, and organic produce grown on the island. Both cash and card payments are accepted.

What you'll find

The market focuses on locally grown agricultural produce. You'll find seasonal fruits and vegetables from Tenerife's volcanic farmland, along with organic products, eggs, and local cheeses. Everything comes direct from farmers in the surrounding area, so what's on offer changes with the seasons.

Two themed routes start from the market itself, one on foot (4.4 km, around 1.5 hours) and one by car (22 km, around 2.5 hours), taking you through the farmland and agrosystems of El Rosario.

How to get to El Rosario Agricultural Market

The market is on the Carretera General de La Esperanza (TF-24) at kilometre 7.8, on the road connecting Santa Cruz de Tenerife with the highlands. By car, head up the TF-24 from Santa Cruz towards La Esperanza and look for the market on the right. Buses run along this route, though weekend services can be limited. You can find more details on the Ayuntamiento de El Rosario website.

For other markets in the area, check the street markets in La Esperanza.

Where to stay in La Esperanza

La Esperanza is a small mountain village, so your best bet is staying in La Laguna, just a short drive away, where you'll find a good mix of hotels and guesthouses close to the market route. Alternatively, Santa Cruz de Tenerife gives you more options and easy access to the TF-24 road that takes you straight up to the village.

If you want to be closer to the action, look for rural accommodation in Las Mercedes, which sits in the same forested area and puts you right in the heart of the Anaga countryside.

What day is El Rosario Agricultural Market?

El Rosario Agricultural Market runs every Saturday and Sunday from 8:30 to 14:00, one of the few agricultural markets on Tenerife open both weekend days. That gives you two chances a week to browse the roughly 25 stalls, which set up along the TF-24 highway between Santa Cruz de Tenerife and La Esperanza.

What can you buy at El Rosario Agricultural Market?

El Rosario Agricultural Market sells fresh seasonal fruit and vegetables grown on Tenerife's volcanic farmland, alongside organic produce, eggs and local cheeses. Everything comes direct from farmers in the El Rosario area, so the stalls change with the season, and both cash and card are accepted if you want to stock up.

Where is El Rosario Agricultural Market located?

El Rosario Agricultural Market sits on the TF-24, the Carretera General de La Esperanza, at kilometre 7.8, on the road that climbs from Santa Cruz de Tenerife up towards La Esperanza. The market runs right alongside the highway, wheelchair accessible, so it's easy to spot and reach as you drive up towards the highlands.